Building Relationships Online

Building relationships online is a guaranteed way of deepening brand loyalty and creating raving fans who trust they can share your content!

Recognizing people even in the smallest way and showing them that you value their opinions can add a level of emotional involvement that ties a person to your brand.

Building relationships online is a guaranteed way of deepening brand loyalty and creating raving fans who trust they can share your content!

Be Active

There are several ways to remain “active” on your social media platforms.

Stay consistent with your posts. But, don’t post content that has nothing to do with your audience.

That is confusing!

Instead, devote time to make it work and according to your strategy. Set aside 30-minutes a day to remain “active”, whatever task you might be doing that day!

Acknowledge Other People

When your audience interacts with you by leaving a comment on a post or sharing your content, it is vital that you respond to them.

No one likes to be ignored, but everyone loves when the are acknowledged and in a positive way!

Show your audience you appreciate them, respect their opinions (remember, you gotta take the good with tha bad 😉), and want to build relationships with them.

The power of social media comes from your raving fans and loyal audience members.

Be Personable and Accessible

Nobody likes a negative person and your audience will not grow to trust you if you do not answer their questions or respond to there comments.

Let your audience know you are a real human! They can connect much easier that way!

Building relationships online require human interaction!

Be Yourself

Don’t force yourself to be something you are not just because you are in front of a ginormous audience of people (Like billions, if you do it right 😉).

Trust me when I say, forcing yourself to say or do something that does not align with who you are and what your company is trying to accomplish will just scare people away.

People want the real human YOU!

Be Honest

There’s nothing more an audience full of raving fans loves more than a person who is honest.

If you made a mistake, own it. If you have a story, don’t hide it. Authentic is a feeling!

Don’t Just Talk About Yourself

We know, you love your products or services more than anything in the world.

But your customer’s are sick and tired of being sold to on their social media platforms.

It is boring, overdone, and interruptive.

Instead, tell stories that solve their very problems! That way, your audience can picture themselves and characters in the story and visualize their problems being solved and by who? You!

Listen to What Your Audience Have To Say

Your audience members will tell you all you need to know.

Running out of content? Data check! See what content your audience members were drawn to the most and re-purpose that into new content.

If they have complaints you know you have problems.

However, if you have people raving about your product or service, then build on that!

You get my drift?!

Continually Seek and Find New Relationships

If you’re not continually building relationships online, you aren’t growing your audience or your social media platforms at all.

The only true way to grow an audience of raving fans is to build the relationships yourself.

Building relationships online is not the same as building relationships in person, instead you have the ability to build faster by reaching mass quantities of people within your chosen demographic, behaviors, interests etc…

It’s pretty powerful stuff!

Don’t Try to Control The Conversation

After you’ve found these new relationships, you can’t just leave them hanging. You have to find a way to engage in a conversation and start building the relationship.

This can be so many things, it all depends on your business. Spark conversations in unique and innovative ways so the audience member can’t forget who you are!

Understand Who Your Ideal Connections Are and Adjust Your Conversations to Match.

Once, you’ve built a relationship with your new raving fan, it’s time to really understand who they are and what you have to offer them.

This will allow you to adjust your conversation to match their needs.

It’s simple right, think of social media marketing just like networking in person.

But social media presents an amazing opportunity for business owners to reach an engaged audience of people who actively want to hear from your company.

What business owner wouldn’t salivate at that kind of a chance! Now you can!  

Social Media Marketing Is Like Speed Dating

Social media marketing is like speed dating- you've only got a few seconds to convince someone you're worth a longer look!

A story about a business owner’s marketing frustrations!

Social Media Marketing is like speed dating- you’ve only got a few seconds to convince someone that you’re worth a longer look”, stated David.

David is one of our brand new clients.

He is a mysterious author who writes suspenseful short stories and sells them in the internet world (or at least he tries)!

He is so passionate about writing that he forgot he must take part in social media marketing to sell the books and make money.

Of course, he went into panic mode and freaked out. In which he lost his creative spark and freaked out again (if you’re a creative mind, you know exactly what I mean).

David’s Frustrations with Social Media Marketing

David was frustrated, confused, overwhelmed, and wanted to quit; in his own words, he shouted, “I am going to go get a real job.”

WHAT the hell, you are not David! You are an author, and you will remain one!

You see, David’s frustrations are a result of the massive amount of information online about the “perfect” way to do social media marketing for your business.

He read blog articles, took online courses, and spent his entire life savings to learn how to market his book online so he could create profit and never really grasped the concept.

David Finds His Saving Grace

Then, he stumbled upon The Story Laboratory while he was wandering around in the internet world, and something incredible clicked in David’s mind!

He stated, “I am a storyteller, why am I not telling stories as my social media marketing strategy?”

So, he gave us a call at 816-665-0567!

We walked David through our social media marketing process and explained to him that marketing is not a “one-size-fits-all” situation.

Instead, each business has its own unique strategy that fits their needs and goals.

But, there is one thing that remains true to everyone, and that is the ability to build relationships online while adding massive value to your audience, even if your audience is tiny!

And you can do that by telling stories in a way that sparks emotion, solves problems, adds value, and they will keep coming back for more!

Be like David, Have an epiphany, and start writing more stories!

It’s really not as hard as you think! Remember, we’re all storyteller’s!

Interesting & Captivating Storytelling

Interesting and captivating storytelling blog cover photo

What do Sergei Vladimir and captivating storytelling have in common…

On a dark and stormy morning, Sergei Vladimir sat in his large leather reclining chair smoking a sandalwood mahogany tobacco pipe that had belonged to his grandfather.

It was 4 am, and he’d be getting ready for work in less than two hours.

Hearing the coffee pot ding, Arthur rose to start his morning with a fresh cup of caffeine.

As he poured the steaming hot coffee over cream the sugar sunk in his favorite mug—white, chipped porcelain stamped with the saying “I don’t need Google. My husband knows everything.”—he pondered the age-old question of man: How can I drive more traffic to my social media sites?

Ok, so maybe that was a bit theatrical.

But it got your attention, didn’t it (SEE WHAT I MEAN)? That is captivating storytelling!

As entrepreneurs or marketers, we mustn’t forget our storytelling roots.

It’s easy to get lazy with our “Top 10 Lists” and our “Ultimate Guides,” but what exactly sets your content apart from the bulk of your competitors doing the exact same thing?

Captivating Storytelling marketing is the key to shareable content.

While those “Top 10” lists are great, readers will quickly lose interest if you don’t offer them anything new or exciting.

Remember when we were in elementary school and the teacher would tell us to create a captivating first sentence? That still applies.

With all the information out there on how to optimize content, we’ve forgotten the most important part—we need to make it interesting and captivating.

Otherwise, what’s the point?

Storytelling Isn’t Brain Science. Oh, Wait…

The Neuroscience Behind Storytelling For Marketing

One evening about 30,000 years ago, a prehistoric content creator was hanging out at by a local firepit, socializing with his friends and family, when he posted a picture of a rhino on a cave wall.

His target audience was immediately hooked and began inviting friends to take a look. A few even started drawing their own rhinos, cave bears and horses.

Thousands of generations of followers drew and re-drew animal figures on the walls of the cave – and what’s more, similar versions of the figures were drawn in caves vast distances away.

The Cro Magnon cave drawing had gone viral.

As technologically sophisticated digital marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion.

Yet the primitive men and women figured out a formula powerful enough to “stick” in their collective memories for thousands of generations.

How did they do it?

Simple: they told stories.

For better or worse, storytelling has become a major buzzword in businesses. While it’s been one of, if not THE, most powerful and influential methods of digital marketing in human history.

Some companies and brands have done an incredible job of leveraging the power of storytelling to achieve a number of goals and some have 100% missed their mark.

It all boils down to the fact that, great marketing is all about mastering the art of persuasion.

Stories that evoke emotions are much more effective at compelling your audience to take action- whether through social media engagement, a free download, or a purchase.

Social Storytelling isn’t only useful for grabbing your audience’s attention — it’s also highly effective at retaining their attention and dialing up their passion and loyalty for your brand.

According to researchers at Emory University and Baylor College of Medicine, experiencing unexpected pleasure triggers the release of more dopamine, a chemical that plays a huge role in motivation, reinforcement, and reward, than when you experience an expected pleasure.

In other words, people enjoy pleasant surprises more than the things they already like.

Additionally, according to researchers at the University of Edinburgh, when these pleasant surprises trigger the release of dopamine, the neurochemical helps us form long-lasting memories of the experience and its surroundings, so we can remember exactly how to experience those feel-good chemicals again.

There’s no question our brains are instinctively activated by certain types of stimulation.

Our challenge is to harness and channel the right types of stimulation to create more effective marketing content.

Fortunately, neuroscience can be an important asset for us, teaching us how to use emotions to wake up our brain, how to appeal to our brain’s innately self-serving interests, how to feed our brain’s desire for familiarity and simplicity, and how to surprise our brain with word games and other unexpected language manipulations.

Trust neuroscience over popular opinion

Conventional wisdom and industry gurus will tell you that optimization is the key to marketing success. Because if everyone else does it, it must work, right? Wrong.

If you truly want to slash through the clutter clouding your space and make an impact on your audience, tell more stories — creative storytelling is the only path forward.

Storytelling Map For Your Business Story Creation

A Guide To Uncovering Your Business Stories For Selling Soulfully. The Storytelling Map free download.

A Guide To Uncovering Your Business Stories For Selling Soulfully!

Hi, I’m Desiree Wilcox and I’m so excited you’ve landed on this page! I know you are going to love the storytelling map.

Almost three years ago I decided to start my own business. As the world flew by around me, I continued to grow my business using storytelling marketing solutions.

I gained subscribers, sales, and clients without even being there, thanks to the systems I’ve learnt and set up for myself.

To create a repeatable predictable system, you don’t only need the statigies and tools, but also the right stories to inspire action.

Problem is, when we create content, it becomes hard to stand out against the 1000’s of others sharing exactly the same topic as you, right?

That’s where storytelling comes in.

It allows us to craft unique content and build mental pictures in the minds of our most aligned audience members.

But how do you find these stories? And how can you find enough to avid tying yourself to one story and eding up with one dimensional marketing?

That’s where the storytelling map comes in.

While there are a series of different story prompts you can use, I am giving you ONE prompt you can use today to take MASSIVE action.

This is a step in my storytelling process to allow you to discover stories hidden within you that you can bring to the forefront of your business and use every day to market your brand.

Let’s begin….

How Storytelling For Marketing Can Help Your Business

How storytelling can help your business grow to new heights!

You, the consumer have more options than ever, thanks to the ease of finding information online.

Brands and businesses get more exposure than ever, thanks to the social web. It’s an incredible marketing channel that allows businesses to achieve a variety of marketing goals.

Later, we will learn more about how social media marketing can help you business in greater detail, but for now, here are five most common goals of storytelling for marketing.

1.) Relationship Building- The primary benefit of storytelling is the ability to build strong relationships with actively engaged consumers, online influencers, peers, and many more.

2.) Brand Building- Conversations around your stories present the most perfect way to raise awareness, boost brand recognition and recall, and increase brand loyalty.

3.) Social Media- Social Media provides an outlets where businesses can share important information and modify negative perceptions using captivating stories.

4.) Promotions or Offers – Through storytelling for marketing, you can provide exclusive discounts and opportunities to your audience in order to make these people feel valued and special, as well as to meet your short-term goals.

5.) Market Research – You can use the tools of social media to learn more about your customers, create demographics, and behavioral profiles of your customers, find niche audiences, learn about your consumers’ wants and needs, and learn more about what your competitors are doing, so you can do it better!

Storytelling for marketing should be viewed as a long-term marketing strategy.

Some businesses will have a lot of success using social media marketing for shot-term boosts in business, but remember, you need to build relationships and an audience before you can have any expectations for positive short-term promotional results.

Storytelling for marketing success is a multi-step process and requires patients.

The Art Of Storytelling For Your Business

We’re all “storytellers” we don’t call ourselves that, but it’s what we do every day.

Storytelling is the act of framing an idea as a narrative to inform, instill values, entertain, and inspire.

In this new “information” age your ability to share your ideas with emotion, context, and relevance (storytelling) is the one skill that will make your business more valuable to consumers as the year’s progress.

So, you are probably thinking… “How do I create a story behind my idea?”

When you are pitching your products or services to your customers, you’re storytelling. When you deliver a presentation for a group of people, you are storytelling. When you create an email, write a blog or Facebook post or record a video for your business, you are storytelling. Or at least you should be!

Your story should begin with your passion.

You can’t inspire unless you are inspired yourself. So be very clear on how you want your audience to feel about you and your business. Remember, the facts alone do not inspire, but the heart of your story give the facts their soul.

Start with these 3 questions:

1.)    Why did you start a company?

2.)    What does your company do?

3.)    What are you passionate about?

4.)    What makes your heart sing?

The answers to these questions will be the foundations upon which all your great stories will form. Revisit these questions often and rewrite and reconstruct your storytelling as you grow!

Customers buy from people they are comfortable with, people they can trust, people they consider friends and friends don’t sell. They always tell stories!

A story has three parts: a beginning, a middle, and an end.

Boring…. Let’s give those parts a better name and discuss what each needs to contain to be a compelling story that people will actually read! Instead of beginning, middle, and end, let’s call those context, action, results. That’s right, I’m taking you right back to your high school writing class structure but it has been tailored for writing a business story!


Context is the part businesses most often skimp on, or just skip altogether.

As a result, their stories are confusing and uninteresting. The context creates all the necessary background information for the story to make more sense.

If done right the beginning of the story should immediately hook the audience’s attention, demonstrating to the audience that the story is relevant and generates excitement and interest to read the rest of the story.

Address these four questions when creating the context for your story:

1.)    Where & When – Clearly stating when and where the story takes place tells the audience if the story is fact or fiction. And, the meaning of context is the setting, so you can’t just leave this part out!

2.)    Who is the main character? This is the subject of the story or the hero.

3.)    What does the character want? What is the hero trying to achieve?

4.)    Who or what is getting in the way? This is the obstacle, the villain or the enemy in the story. Your audience simply won’t like your story without a villain!


This is where you will tell what happened to your main character and most importantly, this is where the villain will battle the hero! Conflicts should arise, problems should occur, and things should get heated. The hero sets in motion an attempt at a solution but fails at first. Always create temporary setbacks. The ups and downs create excitement for your audience along the way.


The result is the final stage of storytelling. This is where you will explain the correct lesson the audience should have learned and connect back to why you were telling the story in the first place.

So, there you have the basic structure of a compelling business story.

Stories have the power to shape our lives and the lives of our listeners. Our personal experience- the stories we’ve lived through- make us who we are today.

Embrace each of your stories as an opportunity to transform, grow and make authentically passionate, deeply meaningful, emotional connections with your audience and watch your business grow.