What Is Storytelling Anyways
Storytelling is the act of framing an idea as a narrative to inform, instill values, entertain, and inspire. In this new “information” age, your ability to share your thoughts with emotion, content, and relevance is the one skill that will make your business more valuable to consumers as the year’s progress.
Let’s go back in time 30,000 years.
One evening about 30,000 years ago, a prehistoric content creator was hanging out at by a local firepit, socializing with his friends and family, when he posted a picture of a rhino on a cave wall.
His target audience was immediately hooked and began inviting friends to take a look. A few even started drawing their rhinos, cave bears, and horses.
Thousands of generations of followers drew and re-drew animal figures on the walls of the cave – and what’s more, similar versions of the pictures were drawn in caves vast distances away.
The Cro Magnon cave drawing had gone viral.
As sophisticated digital marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion.
Yet the primitive men and women figured out a formula powerful enough to “stick” in their collective minds for thousands of generations.
How did they do it? Simple: they told stories.
Content Marketing & Storytelling
We like to define Content Marketing as a way for you to present your stories to the masses and continuously conversate with your audience.
Here is the way SEO works: Search engines crawl the web seeking engaging websites (those that provide useful, funny, valuable, or entertaining content to their viewers). When sites produce a regular stream of quality content that is well received by their audience, these sites are rewarded with improved search ranks and higher online visibility. We eat algorithms for breakfast! The more quality original content that tells your story, the better your chances of having the most visibility in your industry. Paired with a little SEO can boost your online presence and customer engagement by leaps and bounds.
The best thing about Content Marketing? Content is evergreen, meaning it can live on your site forever (and search engines love to reward site content for its duration).
Think about it this way: when you buy an ad, whether, in print or online, that ad has an expiration date. If you don’t reach your potential clients, they will never see the ad at all. Whereas, with Content Marketing, your content lives on forever and ever for everyone to see.
Fantastic Content Marketing accomplishes everything mentioned above, but it goes deeper than that to tell a strong stories with every piece of brand content.
Your stories are waiting to be told; we’de love to help you tell them!
Did you know….
- Content marketing is three times more efficient in terms of leads than outbound marketing.
- 60% of B2C marketers use content marketing strategies.
- 56% of businesses worldwide intend to spend more on content creation.
- 73% of companies have a designated employee to monitor content creation.
- 72% of companies say content marketing increases leads.
- More than 80% of marketers plan to spend more on content marketing.
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