You, the consumer have more options than ever, thanks to the ease of finding information online.
Brands and businesses get more exposure than ever, thanks to the social web. It’s an incredible marketing channel that allows businesses to achieve a variety of marketing goals.
Later, we will learn more about how social media marketing can help you business in greater detail, but for now, here are five most common goals of storytelling for marketing.
1.) Relationship Building- The primary benefit of storytelling is the ability to build strong relationships with actively engaged consumers, online influencers, peers, and many more.
2.) Brand Building- Conversations around your stories present the most perfect way to raise awareness, boost brand recognition and recall, and increase brand loyalty.
3.) Social Media- Social Media provides an outlets where businesses can share important information and modify negative perceptions using captivating stories.
4.) Promotions or Offers – Through storytelling for marketing, you can provide exclusive discounts and opportunities to your audience in order to make these people feel valued and special, as well as to meet your short-term goals.
5.) Market Research – You can use the tools of social media to learn more about your customers, create demographics, and behavioral profiles of your customers, find niche audiences, learn about your consumers’ wants and needs, and learn more about what your competitors are doing, so you can do it better!
Storytelling for marketing should be viewed as a long-term marketing strategy.
Some businesses will have a lot of success using social media marketing for shot-term boosts in business, but remember, you need to build relationships and an audience before you can have any expectations for positive short-term promotional results.
Storytelling for marketing success is a multi-step process and requires patients.